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Deep Dive into Google AI and How CRE Professionals Can Impress Their Co-Workers

It's a Google vs. OpenAI Race and Google is going to win?

In the News & How It Affects CRE

Before today’s main breakdown, here are a few of the big AI stories from the week that matter — and why they actually connect back to CRE operations more than you’d think:

  • Claude released “Skills,” a way to teach AI models specific custom abilities — from deal screening to underwriting commentary — that evolve as you use them. Think of it as memory for your workflows.

    CRE example: Build a set of “skills” for Claude to automatically summarize new offering memorandums, extract comps from investment packages, or even write templated tenant email responses — all tailored to your language and standards each time you reuse them.

  • OpenAI announced a major chip partnership with Broadcom, signaling a big push for faster, cheaper inference compute. This means lower latency and lower cost to run property-level AI automations in the future.

    CRE example: As these chips roll out, expect future AI lease abstractions, video property tours, and rent roll analyses to take seconds — even on lower-cost devices in the field, reducing both infrastructure cost and turnaround time for busy teams.

  • WPP and Google struck a $400M alliance to fuse Google’s Gemini and Veo AI models into WPP’s creative systems. A sign that AI-first storytelling frameworks are now mainstream — something CRE marketing teams can borrow from.

    CRE example: Imagine AI models that generate creative video teasers or interactive offering decks for every new listing, using your property photos and OM data — with the same platforms global marketers use for Fortune 500 clients.

  • Resistant AI expanded its fraud-detection platform, showing how advanced pattern recognition models can flag fake documents, forged rent rolls, and manipulated invoices before they hit your workflow.


    CRE example: Screen incoming rent rolls and invoices with AI to catch discrepancies or digital forgeries (e.g., altered PDF lease docs or doctored wire instructions) — before you send them to investors or lenders for review, lowering your risk exposure.

On to Today’s Main Topic: All Things Google 

What the newest wave of Google products means for how we work in CRE:

While most AI press leans on OpenAI or Anthropic, Google quietly built an entire operating layer for the future of work — one that’s already inside the tools most professionals use every day: Gmail, Drive, Sheets, Search, and YouTube. Over the past few months, Google has rolled out a suite of interconnected AI systems designed to talk to each other, learn from context, and turn data into action without you leaving your workflow.

Here’s a quick breakdown of what’s new — and how these tools are starting to shape commercial real estate.

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